#5 – Building your brand’s image

Whether you’re a new business, a small business, or a larger business, your goal is to make the consumer aware of your brand. By investing in a well designed website, you’re able to instill confidence in the consumer and appear larger than you are and build brand awareness.

People expect you to have a website, and if you don’t have one or it is not high quality, then you are damaging your brand’s reputation and losing potential customers.

Brand awareness is the extent to which a brand is recognised by potential customers, and is correctly associated with a particular product.