#10 – Improve communications with the consumer
Improving communications and making it easier for the consumer to communicate with you is what everyone wants, whether it is answering specific questions through forms, blogging about pertinent information related to your business or products, or helping consumers through online support portals.
Investing in a quality website can increase your business, while cutting costs and going for the cheaper option can hurt you more than it can help you. Always remember, you’re in control of what your business does, but the consumer is in control of whether they’re going to do business with you!
Setting up a “news” section on your website is the perfect way to inform customers about new business wins, post job opportunities and gain input through periodic surveys.