Digital continues to be the fastest rising advertising medium and it is likely to take over newspapers in early 2015 according to the Interactive Advertising Bureau’s latest report.
Spending for the third quarter in 2014 rose to $149 million; an increase from $142 million in the second quarter.
Mobile has seen the most significant growth, up 255% year on year but only consists of 2.2% of the share.
Meanwhile, search and directories maintains its dominance with 54% of the share and saw a 66% year on year growth.
Advertising Standards Authority industry turnover figures for 2013 show that interactive ad spend was $471 million (20%). Television and newspaper ad spend continued to remain on the top with $634 million (28%) and $494 million (21%) respectively.
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